At this phase our goal is to understand and define “what, how, and to whom” we want to communicate. We will work collaboratively with the client to understand their business in an integral way: value proposition,  target audience, main competitors, and key communication channels.

• Benchmarking
• Expert Interviews
• Sitemap

We’ll create the first wireframes to outline the layout of the site and how all the different parts fit together.

• Information Architecture
• Wireframing
• Figma

Once we’ve validated the wireframes, we will work on applying the brand’s look & feel to the wireframes.
Before moving forward with development, there’s a round of iteration based on the client’s feedback.

• UX/UI
• Design System
• Prototyping