Reveal Your Brand’s Essence: We will carry out some creative activities aimed at defining the key concepts that the brand wants to convey.

• Cloud of Expectations
• Expert Interviews
• Sitemap

Visual Identity That Captivates: Explore three logo proposals with moodboards that resonate with your brand’s essence. Shape the designer’s vision through your valued feedback.

• Cloud of Expectations
• Expert Interviews
• Sitemap

Revealing the Heart, Essence, and Visual Identity
With the logo defined, we delve into Brand Book, presenting:

1. Brand Heart: Purpose, Mission, Values, and Vision.
2. Brand Essence: Voice, Tone, Personality, and Archetypes.
3. Brand Identity: Logo Guidelines, Color Palette, Typography, and Resources.

• Cloud of Expectations
• Expert Interviews
• Sitemap